After speaking for hours with the guys at Web Design Franklin TN we managed to get a lot of helpful information for all of our surgeon and doctor friends in the field. Have you ever wondered what kind of design would work best for a surgeon? Have you ever asked yourself how you could produce leads online? Have you thought about search engine optimization before, but you didn’t quite know where to start? Here’s what we came up with in our interview.
Darryl of Franklin Web Design has been building surgeon websites for years. He wanted to give a few tips to all the surgeons who subscribe to our blog. For starters, he said that the focus should never be solely on design. In fact, he says that too many people today are being fooled by aesthetics and they don’t always see the bigger picture. Having amazing flashy pictures on your website may appear attractive, but it can often times slow down a website which in turn causes people to leave and will also lower your ranking in Google. One of the worst mistakes that a surgeon can make when building a website is to make it slow. If you have knowledge of HTML or basic SEO knowledge you can handle the speed of your site in several different ways.
Another major mistake that people make is that the put a lot of attention on white hat search engine optimization but completely forget about the user experience. In fact, about 80% of beginners in the field of SEO will spend a majority of their time trying to optimize that website so that it’s perfect for search engines, and they’ll completely forget about writing content that converts, putting up a special offer on the front page, or even creating appealing forms that will result in capturing identities (leads) so that you can gain their business. When you focus only on design and SEO, you can sometimes forget some of these extremely vital factors that every surgeon needs in place in order to succeed.
Another major point that was brought up is nomenclature (the language used in a subject). Unfortunately not everyone has the literacy level of a doctor. In fact, you might even find that most people who visit your website have no idea what they’re getting into! All they know is that they’re trying to see a surgeon to handle some problem (or what they believe to be a problem). Unfortunately most doctors like to use a lot of language when they talk. It’s almost like a point of pride. This is especially seen in new graduates who are just getting into the field! It’s very important that you “dumb it down” for your audience. A rhinoplasty should be referred to as a “nose job”. A breast augmentation should also be referred to as a breast implant. You can get the idea based on that.
We’d like to give a very special thanks to the guys at Franklin Web Design for their insight on the subject of SEO and web design for surgeons. They’re truly professional in these particular market and have proven time and time again to get results for their doctor clients. We’d like to invite them back any time to speak with us again and to write with us!